Beijing'S "Fashion Buyer" Camp Foreshadowed The Coming Of This Era.

Fashion buyer Era

Fashion buyer Era

The Dahongmen area of Fengtai has been identified as the core area of Beijing fashion capital. Fashion related areas are attracting increasing attention, and fashion buyers are among them.

This industry has developed quite mature in Europe and other areas, but it is still a mysterious occupation in China.

Recently, the reporter's camp was set up in Beijing as a "fashionable buyer" training camp.

"Quasi"

Mickey Ying, a student of design, is a student. He won the fashion buyer contest in Beijing a few days ago, but she didn't know what the buyer was before the competition.

In the future career planning after winning the award, there is already a fashion buyer.

Zhang Shuai currently runs his own clothing store. "I want to build my own brand."

Rabensina is a display designer. She is full of yearning for the remuneration of the fashion buyer industry: "it may not be possible in China, but at present, the income of the fashionable buyer is basically the leader of the fashion industry abroad."

"Old" buyer: eight years of achievement

In the classrooms of fashion buyers, background music is popular rock music, and casual buyers who dress up in seemingly casual fashion are shuttling in rows of clothes, bags, shoes and accessories.

Mr. Tao, who has been working in the fashion buyer industry for 8 years, sits in the corner of the classroom.

She is now a fashion buyer in an international brand.

Tao said that fashion buyers should not only fly to the world to see and pick the frontiers.

Tao teacher said frankly, before becoming a fashion buyer, the fashion show is more focused on catching up with the frontier information. After being a fashion buyer, the hovering of the brain is always "whether this thing can be recognized by the market".

The happiest thing is that "what you see is accepted by a lot of people at the order meeting."

To become a fashion buyer, in addition to having two or three years of experience in the fashion industry, Tao also put forward three requirements: "keen insight into fashion; accurate judgement of market demand and development direction; leadership; a fashion buyer is not only the leader of the fashion industry, but also the leader of the market."

The era of buyers {page_break}

"According to my understanding, there are three types of fashion buyers in China: the first one is the most traditional one," says Yang Mengxi, who organizes the whole structure of the course.

Europe's shopping malls are buyers' system, unlike domestic brands that are settled in the form. They will hire buyers who have insight into the fashion and market to choose products from all over the world and then sell them to stores. The buyers are not many at home now, maybe there will be many such stores in the future. The second is brand buyers, such as some European luxury brands. When they enter the Chinese market, they do not know much about the domestic market. This requires a local fashion buyer to pick out goods for them to enter the Chinese market. Third kinds of products are more common in China now, similar to foreign merchandises, and are responsible for more and more comprehensive work.

For the future of this industry, Yang Mengxi is full of confidence: "Chinese people are more and more fond of dressing up themselves, and they also have more sense of design and pursuit of fashion. This indicates that the era of fashion buyers is coming."