Analysis: IPD Escort Jack

In the fierce market competition, more and more

The new Jack sewing machine Limited by Share Ltd is such an enterprise.

It not only promotes its rapid development through a series of marketing activities, but also promotes the steady and long-term development of enterprises.

The annual China International Clothing and Accessories Fair (CHIC) is a grand gathering of the garment industry. During this period, many textile and garment industries will inevitably gather in Beijing.

As the upstream enterprise in the clothing industry, the new Jack sewing machine Limited by Share Ltd (hereinafter referred to as "Jack company" or "Jack") also appeared on this year's CHIC2010, and is the only sewing machinery manufacturing enterprise exhibiting the exhibition.

In addition, Jack also sponsored the annual award of Chinese clothing brand named "clothing industry Oscar", which was held in Beijing in the same period with CHIC2010.

A series of marketing activities have attracted many domestic and foreign clothing enterprises to pay attention to Jack.

As the other end of dumbbell - product development, Jack is also a cause for concern.

In December 2005, Jack's R & D center was officially approved as the "provincial high tech R & D center"; in June 2006, the IPD integrated product development of Jack company was convened.

Since then, a systematic new product development management system has been formally introduced into Jack, thus further remolding and perfecting the R & D system of Jack company, establishing the research and development strategy suitable for Jack's own development characteristics, and rapidly forming a new working mode, laying equal stress on Jack's basic R & D and product research and development, and improving the comprehensive strength of R & D in a wider range.

Basic concepts of integrated product development

The so-called "IPD" - Integrated Product Development (integrated product development) is a set of advanced ideas, mature models and scientific methods for product development, mainly composed of two parts: market management process and product development process.

Market management process: using strict and standardized methods to segment the market trend and customer needs, select and sort the market to invest and gain the leading position, so as to work out an executable business plan.

Starting from the definition of business process, the implementation activities that ensure the success of business are formulated, so that the initiatives of profitable, executable business plans and new product development processes can be successfully implemented.

Product development process: with the goal of establishing a "multi, fast, good, provincial" efficient R & D system, the whole process is divided into conceptual stage, planning stage, development stage, verification stage, release stage and life cycle stage.

Through various stages of product development decision review and technical review, a standardized investment decision-making mechanism for product development is established, which closely follows market demand, strengthens inter departmental collaboration, reduces product development costs, and improves resource allocation efficiency, so as to ultimately achieve successful product development.

Implementation situation

Jack not only organized a series of targeted training on IPD content, but also selected new products with typical characteristics as initial pilot projects.

In January 15, 2007, the JK58420/58450 project was launched.

Through the joint efforts of all the members of the project team, Jack has completed more than 30 deliveries for market demand, structural demand, sales forecast and business plan, and has passed various stages of decision review and technical review.

After verification of the prototype, the project has achieved good results.

Subsequently, JK- Schindler II / Xunli III, JK800A, JK797, JK8670, JK-T580, JK-T2210, JK-T3020 and other products have been set up and developed. According to the IPD product development plan, all aspects of the work are organized in an orderly way.

In particular, JK-T580, JK-T2210, JK-T3020 and other high-end special machine series of products to complete the work, it shows the advantages of IPD product development concept.

After careful analysis of the relevant IPD cases and rich practices, Jack obtained the following experience:

1. R & D strategy and planning are the concrete embodiment of enterprise strategy in the market and product area.

R & D strategy and planning can make enterprises clear and forward-looking, and make a clear and executable product development roadmap, which is related to the success or failure of enterprises in the main battlefield of market competition.

2. product development is one of the most important comprehensive activities in enterprise operation. It requires almost all the functional departments of the company to participate. In the understanding of the criteria for product development success, all departments should be consistent in the overall situation and must not be influenced by narrowness.

3. the level of product R & D flow should be clear, especially in the early stage of product development. There should be unified arrangement and arrangement to avoid considering the problem from a purely technical point of view and ignoring the manufacturability and delivery time of the product.

4. most domestic enterprises lack core technology, do not attach importance to technological accumulation and platform construction in product development, and often the development of new generation products is negation or subversion of the previous generation of products.

This undeveloped product development will consume too much R & D cost and cause unnecessary waste of resources - the reusability of common technology and resources should play its utmost role.

5. R & D personnel in the normal matrix structure or other forms of R & D system often face performance reviews of two or more superiors.

Once the evaluation weight is unbalanced, the negative effect of unfair reward incentive will directly affect the R & D efficiency and quality of enterprise products.

The implementation of 6.IPD product integrated R & D project is a "difficult" pformation of working methods and ideas. With it, there will be a "painful" switch between the original organization and the process.

It is worth noting that only after such hardships and pains can enterprises get the rewards they deserve.

7.IPD product integration R & D is an idea and method of R & D management which has been proven to be "integrated" and "systematic". But it is by no means universal and unique idea and method of R & D management. It has wide popularization, but it should not be exclusive.

8.IPD product integration R & D is a collection of several best practices. It includes customer requirements analysis, portfolio analysis, standard setting in business, cross departmental team formation, structured scientific process and asynchronous development.

In order to do a good job in this series of work, enterprises need the active work and concerted efforts of various management departments and technical departments within the enterprise, and the idea of trying to get the consulting department to take everything and easily get results is childish.

The effect achieved after the implementation of the project

IPD "integrated product development" originated in western management and business circles in the 1990s.

In 1998, the concept and method of IPD landed in mainland China, and HUAWEI was first implemented in its own enterprise.

Then it was introduced by Zhongxing, Haier, Lenovo, Konka, FOTILE and other well-known domestic enterprises.

After the successful implementation of IPD, these enterprises have made their own enterprise's R & D system open up a smooth running situation.

Jack is deeply aware of the fact that IPD is a method and a concept in learning and using IPD product integration research and development. In order to achieve the desired effect, we must combine the actual situation of our enterprises and have to go through a long or short running in period.

Therefore, the template, process, assessment performance, organizational structure, team atmosphere and corporate culture of IPD product development process have been modified and strengthened according to the characteristics of their own enterprises and products, so that the template suitable for sewing machine manufacturers' own characteristics has reached the goal of maximum simplification and operation.

Performance appraisal and organization: with the introduction of IPD product development process, Jack has worked out the corresponding assessment mechanism and reward system.

"IPD integrated R & D implementation system", "IPD process performance management approach", "IPD process and relevant departments' evaluation index library" have been promulgated successively, and the original organizational structure has also been adjusted accordingly. The whole R & D organization has set up a portfolio management team, a product development team and a technology development team.

Team atmosphere and corporate culture: the IPD product development process is quite different from the traditional development system.

In order to enable every individual and department involved in R & D to carry out their work clearly and coordinate with the whole team in accordance with the established roadmap, Jack organized many training and counselling, and focused on the OA system and other carriers.

The IPD integrated R & D management and application, published by enterprises according to their own characteristics, has been systematically and elaboration in detail.