CPPCC Viewpoint: Creative Industry Of Garment Industry

Xiamen, Jimei

Ltd. was founded in 1983, and has 26 years of experience in sportswear production. Before the costumes, it was mainly engaged in export garment OEM, and did not have its own brand.

In 2006, pro costumes Co., Ltd. began to pform, exerting its own advantages in design and research and development, and invested a lot of energy in developing and cultivating its own brand.

- silk force.

Lin Shipei, general manager of Xiamen textile and garment industry association, vice president of Xiamen Clothing Co., Ltd.: we turned out to be an export product. Four years ago, we turned into a silk culture. Our current silk culture brand research and development four years ago, we should say that the introduction of some advanced technology from outside, and this R & D team or this artificial production, has a new set of people to learn some advanced designs of others. On the basis of it, let's do our own brand again. Generally speaking, the general team goes out a few times a year to introduce foreign good brands, do not make reference materials and do their own brand.

Lin Shipei, vice president of the Xiamen textile and garment industry association, said that from the perspective of the development of Xiamen's local brands, the clothing industry has not only stuck to the concept of "manufacturing industry" at the beginning, but also changed to the fashion and creative industry type.

Lin Shipei, general manager of the Xiamen textile and garment industry association, vice president of Xiamen costumes Clothing Co., Ltd.: about creativity, the whole clothing creativity should be a long-term idea. At the very beginning, it is a very complicated step, but there must be a platform for a platform.

The development of costumes is a microcosm of the pformation of Xiamen's many local garment enterprises from "manufacturing" to "fashion oriented".

The pformation of Xiamen's local garment enterprises and the accession of a large number of foreign brand clothing enterprises have made Xiamen's garment industry develop rapidly.

At present, Xiamen's textile and garment industry has formed a relatively complete industrial chain from raw materials, weaving, dyeing and finishing, and clothing.

In 1995, the textile and garment industry in Xiamen completed industrial output value of only 3 billion 440 million yuan, and achieved industrial output value of 151 yuan by last year.

Xiamen textile, clothing and footwear wholesale enterprises, annual turnover of hundreds of millions of enterprises 175.

Guo Guirong, chairman of the Xiamen Municipal Committee of the Kuomintang, the development of Xiamen's clothing industry should be based on our Xiamen as the leading city of the Hercynian central city. That is, as a central city, it mainly serves as a service and radiant driving as a pillar industry of the garment industry in Fujian Province. I think Xiamen should take advantage of the regional division and cooperation. Because Xiamen has such a mature urban development background, the advantage is to provide such a service for the industry in this high-end service. That is, we have to build such a platform to attract the industry to show that Xiamen has achieved success in this headquarter economic development.

At present, half of the projects located in Guanyin Shan International Business Center in Xiamen come from the textile and garment industry.

Seven wolves, nine Mu Wang, Anta, Hongxing Erke, tiger, PEAK, Jordan, Li Lang and other garment enterprises gradually moved the marketing center and headquarters to Xiamen.

Seven wolves and Anta marketing center paid taxes to Xiamen for hundreds of millions of yuan a year.

Dong Rong (China) Co., Ltd. is a Quanzhou garment enterprise. In 2009, they moved their headquarters to Guanyin Mountain International Business Center in Xiamen, and gained rapid development in a short span of one year.

Cai Ming, general manager of Dong Rong (China) Co., Ltd.: Xiamen itself is a tourist city. It is also a city with profound cultural background and historical background. It has gathered a lot of excellent designers and has played a leading role in the whole fashion design field. Based on this background, we will choose to develop our fashion industry in such an environment.

The head of Dong Rong company believes that the higher the level of clothing enterprises is, the more attention should be paid to R & D and marketing. Xiamen, as an international port scenery tourist city, will attract high-end talents easily because of its beautiful living environment, and convenient traffic conditions are conducive to logistics control.

The process of family processing to the entire brand industry has also undergone tremendous changes. The previous industrial chain is based on the introduction of some primary processes in the whole talent introduction and talent chain matching. We found that with the development of the brand, the whole vacancy of the introduction of talents, including the whole living environment of the management personnel, the working environment and the supporting facilities of the working environment are far behind the pace of brand development. Xiamen, as the frontier of reform and development, is also the special hardware and software facilities of China, including its introduction and management of talents, which provides us with considerable convenience. Therefore, we consider the development of a company and the development of its brand from the perspective of talents. We chose to start our business in Xiamen from Xiamen last year. Cai Ming, general manager of Dong Rong (China) Co., Ltd.: from the most elementary level

With the pformation and growth of local garment enterprises and the relocation of brand clothing enterprises in other places, the garment industry in Xiamen has been developing rapidly. How can Xiamen support the development of the industry under the condition of the brand of clothing enterprises?

Insiders pointed out that with the development of the economy, the clothing industry in Xiamen has accumulated many advantages. However, some structural problems such as the long-term existence of its industry have not been fundamentally solved. For example, the industrial orientation is not clear and the industrial chain is not sound enough. Many garment production enterprises are small in scale, difficult to develop, low in brand gold content, lack of high-level talent resources, and lack of fashionable and creative cultural atmosphere.

Among them, the unclear orientation of industry and the unclear direction of development are the key factors that restrict the sustainable development of Xiamen's clothing industry.

Liu Baofa, President of the Xiamen textile and garment industry association's designer branch: it should be said that our clothing industry in Xiamen has a certain foundation. But now the development of the clothing industry is more concerned about a brand consciousness. The Xiamen clothing industry is still a small and medium sized brand, and the brand consciousness is not strong enough. With the influence of some big brands of the domestic and international, I want to develop slowly in this aspect.

Liu Baofa said that the future direction of the clothing industry should be a creative industry and a fashion culture industry.

However, at present, many people's understanding of modern clothing industry still stays in the traditional concept of traditional manufacturing industry, and thinks that the clothing industry is a labor-intensive, low value-added industry and a backward production industry.

As we all know, the modern clothing industry is changing from the original traditional industries to the high fashion design and high value added fashion and creative industries.

As far as design power and brand value are concerned, at present, China is still a big garment country rather than a powerful garment country. In the Quanzhou area where the textile and garment industry is developed, its industrial cluster still belongs to the processing and manufacturing base, and the construction of the new round of industrial clusters needs to be extended to the high end.

Therefore, the sustainable development of garment industry in our city is the key to positioning the industry and making clear the direction of development.

　厦门纺织服装同业商会设计师分会会长 刘葆发： 厦门有一个很好的生活环境 在我们提倡服装创意产业的发展上面呢 应该打造我们这个品牌 比如说我们可以借助这样的环境下 创办服装中心 把厦门定位为服装产业之城 创办一个服装研发中心 或者是建立一个比较健全的服装网络 另外一个是我们服装设计这块呢 能够做一个提升 为厦门定位文化创意产业做一些协助活动 我们有一个意向 比如厦门近期推动一个全球华人服装设计大赛 另外还想做一个论坛活动 邀请一些国家以及国际级的一些专家们 来跟我们厦门市的领导和专业人士做一个沟通 来（确定）如何打造我们厦门市服装产业这块的方向 另外一个是我们厦门呢 应该是有一个定位 这个是大家都在讨论的事 比如说杭州它定位为中国女装 在杭州 那么广州 正在打造国家时装之城 原来大连有提倡“穿在大连” 那么厦

If we have a good geographical environment, can we build a "Xiamen"?

The research group of the Xiamen Municipal Committee of the Kuomintang suggested that the relevant competent departments should change their understanding of the modern garment industry, and strive to promote the successful pformation of the garment industry from the original traditional industries to the high fashion design and high value-added industries.

By establishing the idea of "creative industry" and "fashion leading", we should increase the proportion of independent intellectual property rights of clothing brands, change "made in Xiamen" as "Xiamen creation", and enhance the core competitiveness of creative industries.

Guo Guirong, chairman of the Xiamen Municipal Committee of the Kuomintang: we put forward a slogan to build Xiamen into a fashion creative city, a fashion and creative capital, so as to develop Xiamen's clothing industry.

Huang Jinqing, chairman of culture and creative industries group, Xiamen: as a creative industry in the cultural industry, we have been promoting the development of the cultural industry in the past decade. How to integrate the garment industry and the creative industry into a fusion industry is a very important thing that we need to consider.

The industry pointed out that with the adjustment and development of our textile and garment industry from production to R & D center, design center and marketing center, plus the relocation of a large number of foreign brand clothing enterprises headquarters to Xiamen, the conditions for holding the International Fashion Festival have become increasingly mature.

The international, high specification and professional international clothing festival will play an important role in improving the popularity and market competitiveness of Xiamen clothing, promoting the overall pformation and upgrading of Xiamen garment industry, achieving the goal of creating a large market, promoting large circulation and promoting the great development.

Huang Jinqing, chairman of the cultural and creative industries group of deep roots and wisdom industry: therefore, we feel that if we can integrate all the Chinese designers in the world into one piece, then rely on the international fashion festival in Xiamen, and then push on a piece of such a distribution center such as our textile and textile industry, plus a target of a creative industry in Gulangyu Islet. If we can combine it with one another, I think this is a good thing for Xiamen.

Huang Zhenghong, deputy director of the economic and Trade Development Bureau of Siming District, Xiamen: in recent years, we have invested in some well-known clothing enterprises in China, such as Anta, seven wolves, Hongxing erhu tiger and so on. We know that some associations and some enterprises have the idea of holding the costume festival and the Chinese design contest as the government. We are very supportive and supportive. We hope that by organizing these activities, we can create fame for the clothing enterprises and enhance the image and brand of the entire city of Xiamen. Through this activity, we will attract our clothing, our business and our talents to a better foundation for the development of our garment enterprises.