Perfect Combination Of Coffee And Clothing

Over the past two years, more and more cafes have been opened in Zhengzhou. From a single chain coffee shop to a prominent office cafe, stores are playing more and more tricks.

It looks a bit like a home store, a clothing store, a bookstore or something else? Of course, coffee can still be drunk, but it seems that the main characters are indistinguishable. "This is the latest fashion in cafes recently: mashup management." A shopkeeper said.

Mashup 1

Coffee shop + home coffee, look at home, take money away.

White collar Xiao Chu "met" the boss's sofa when he was having a meeting with his friends. "At first glance, it was designed by myself. It was very unique. I really wanted to move the sofa in the shop home."

Unexpectedly, the clerk immediately stepped forward and pointed to the sofa and said, "this is sold, you can buy it."

Please note that this is a coffee shop.

On the agricultural East Road, the rear window cafe "mix and match" manages the home, the indoor decoration sale and the coffee production is an organic whole. You can simply drink coffee or simply look at furniture or sit around.

"Many visitors into the shop find it strange that they do not know what this is or what they are engaged in. There are many furnishings, such as a cafe atmosphere and a home. Li Xiaoyan, the coffeehouse owner, said that when a cafe was not able to buy a sofa suitable for coffee shops, he had to design his own cloth and find a factory to customize it. After the coffee shop opened, customers liked it and began designing customized homes for customers.

According to Li Xiaoyan, "mashup" business is not just to attract customers to buy homes, mainly coffee shops to promote the sale of sofa. "The sofa here is very personalized and custom-made, the price is generally between 600 yuan ~2500 yuan, more suitable for petty bourgeoisie."

Asked about the service and quality of the sofa in the shop, she said, the sofa in the shop has after-sale service, because it is a personalized custom home, and also has a "back window Sofa Home" independent brand. "Of course, the sofa must be booked first." Li Xiaoyan said.

This "mix and match" business mode is mainly the sales of sofa driven by coffee shops. The sales profits of the shops are mainly coffee, and the sales of sofa can only drive a small group. However, the "mashup" business will attract more people to shop and consume more.

Mashup 2

Coffee shop + books, coffee, books, fragrance everywhere.

Many stores began to flaunt that this shop can be ordered, except for people, whatever you see. The smart business mix and match business is almost all kinds of formats.

In the joy Road, "Yi Tang Juan" cafe is a gathering place for many book lovers.

"Unlike other coffeehouses, we can spend the whole afternoon reading books, and all kinds of classic books on the table and shelves are more readable than the ordinary coffee shops." The consumer said to her that coffee drinking is secondary, mainly because there is a place to take a quiet look at the book.

"So many books are placed on the table, aren't you afraid to bring them home?"

"Since he is a book lover, he likes to take it back, it doesn't matter." The owner replied, "yes, a book is right." Coffee shop Dependence and consumption habits are also cost-effective.

In addition to providing books, the cafe also displays old movies, organizing various gatherings, catering and gathering events, and the purpose of stores is to create "circles".

The single commodity structure is giving way to the mixed form of many varieties and formats. It seems to be a trend that is slowly blowing up, and this form is easiest to combine in a leisurely, lazy cafe.

Mashup 3

Coffee shop + clothing comfort is the first priority.

Tired of shopping and buying clothes, I always want to find a place to rest my feet. Now, the coffee shop has special space to sell clothes. It seems that "putting the cart before the horse". Dongming road's "Shang Ke" clothing coffee bar, "that store is downstairs at my house, often goes to sit, recently also opened the flagship shop in the healthy road, the shopping strolls tired, just goes to rest for a while." Consumers even told her that her date with her girlfriends is often here, and that it's nice to talk about fashion and coffee.

"When I first walked in, I thought I was walking into a" Couture After looking at the clothes, I found it was a cafe. Some people thought they were walking into a cafe. After sitting down, they found that they still had many clothes to sell. This is another kind of coffee plus dress. Mashup 。

No matter single or mixed, comfort is the first requirement. The comfortable fitting room and the tired clothes looked at the magazines. At that time, it was unclear whether they were in the coffee shop or picking clothes.

Reporter's notes

Business is in fact

Managing a sentiment

There are more and more cafes and more and more forms. This is a good thing, at least when you sit around with your friends, you choose more. It seems that the current business is not popular, "selling what shout", and began to "do not know what to sell".

But in this way, everything that can be seen can be brought home, buying clothes in restaurants, buying tea in bookstores, buying CD in clothing stores, everything is for convenience.

For the current local cafe, it is more comfortable to provide a place for guests to relax. Most of the operators spend most of their energy on creating a pleasant environment, or British style, or pastoral style. As for the taste of coffee itself, our consumers do not pay much attention.

This raises a question. What do we go to the cafe for? What about the environment? How many people are rushing to drink a cup of coffee? That's reasonable. At least, at present, consumers are not too busy with the coffee themselves. This group is being trained, and at this time, we are more like convenience.

Of course, there is more and more time and time. When people like to taste the coffee themselves more and more, smart businessmen will naturally cater to the market and set up a special cafe, saying nothing about coffee. By that time, what we did was "special".

However, the existing "mashup" approach will not disappear. A good cup of coffee plus a proud dress or a sofa designed by yourself will make the "petty bourgeoisie" more violent.