Transformation Of Beilun Garment Industry In Labor Pains (2)

Improve technology, optimize fabric, and grasp the initiative of bargaining.

"In 2009, the output value of the company was only $about 30000000, and this figure was achieved in 1 to May this year." Sun Weitao, manager of Ningbo Hengyuan clothing Limited company, told reporters that it is inseparable from the improvement of technology. Technology Innovation.

Hengyuan clothing is a clothing company with more than 2000 people. It has the basic characteristics of traditional garment factories: labor intensive, export and processing. It is precisely this production pattern that made the company's business plunge in 2009 and its orders dropped sharply. "In order to reverse this predicament, we have incorporated more international ideas into our products this year. We have reformed some of the processes and bolder the selection of fabrics." Sun Weitao said that technological innovation has won us a large number of orders.

In the past, men's suit collar was wide and about 8 centimeters, and this year, Hengyuan's several suits were all narrow, about 4.5 centimeters. Fashion trend 。 In addition, the shoulder pads of suits are also thinner, which is more natural in vision. In the past, suits used for dry cleaning were easy to separate from cloth. The new lining used now is still in service no matter how many times it washes.

"We also did a lot of articles on fabric selection." Sun Weitao said. For example, wash and wash fabrics, the original white fabrics can be brown after washing, and will never fade after being processed into clothes. There are also color washed fabrics after washing, showing color or gradual change, which are difficult to achieve by ordinary fabrics. Soft washes are very soft, light and elastic, and are very popular in the European market.

With advanced technology and first-rate fabrics, we have bargaining power in the international market. In addition to the French Armand and other brand OEM, Hengyuan has a men's suit brand MARCOVERRO, a men's jacket brand BREIDHOF and a women's wear brand AVANA. MARCOVERRO has opened many stores in Europe, and a suit sells for up to a thousand euros.

Upgrading with design brand Competitiveness

Not long ago, Ningbo gingling Blue Clothing Co., Ltd. displayed a handmade dinner dress in Shanghai's eight hundred companion department store. This year's designer is only on display and not for sale. Who would have thought that a lady would look at this dinner dress and insisted on buying it. After asking the chairman Yu Ju Xian, the dinner was sold to the lady at a price of more than 20 thousand yuan. "Designer money" is the designer's complete expression of his inspiration and ideas of a garment, only one thing in the world. Zou Lingping, assistant general manager of the company, told reporters that at present, Ge Lan Lan has its own office and designer team in Italy, Korea and Shanghai, and always has fashionable vane.

Since 2003, Ge Ling LAN, which is the main producer of down coats, has been involved in brand women's clothing, and has made its own brand in the clothing industry of Beilun. Today, the company's fashion has become a variety of styles such as city, leisure, white-collar, dinner and so on. It has two fashion brands: goring blue, Dai and Billy Jenny, and has opened stores in more than 20 first tier cities in China.

Counting the world's top fashion brands, Italy brands occupy almost half of the world's brands. In Florence, Ge Ling LAN has set up its own office, has hired internationally renowned designers, and often sent domestic design teams to study and study. Yu Juxian knows that women's clothing is popular fast and outdated. It's only by constantly catching up with fashion that it can remain invincible in the competition. In Shanghai, Shenzhen, and even South Korea and Japan, Ge Ling LAN has many "double eyes" and always catches the fashion and fashion of the season. These details are eventually applied to product design.

"Design is the soul of a brand." Zou Lingping said that GE Ling LAN not only has top designers, but also set up R & D companies in Shanghai, with meticulous selection and design in style, fabric and tailoring. Originally, Ge Ling Lan was dominated by European and American styles. In recent years, Hanfeng became popular. In the design, it also integrated the two elements of European fashion atmosphere and Korean loveliness as much as possible.