Sports Brand Enterprise High Profile Appearance Expo

　　由国家体育总局、中华全国体育总会、中国奥林匹克委员会、中国体育用品业联合会、中国体育科学学会主办，国家体育总局体育器材装备中心、华兴体育用品发展中心承办的2010（第26届）中国国际体育用品博览会，于5月20～23日在北京新国际展览中心举行。国内外知名运动服饰高调亮相，向观众们展示了自己的最新产品及品牌理念。 

In the sportswear exhibition area, domestic brands are playing the leading role. While Anta, 361 degree, Huili and other sports brands are making a high-profile appearance, Shanghai Xingnuo sports apparel manufacturers also produce their own hi-tech fabrics to show their strength to downstream enterprises. Foreign brands such as Adidas and lotto are also competing for audiences' eyeballs in various ways.

As the official supplier of the world cup in South Africa, Adidas showcased the world cup in South Africa for the audience to feast their eyes on.

The Expo has opened all 8 pavilions in the new Beijing International Exhibition Centre. The total exhibition area is over 100 thousand square meters. It is divided into seven exhibition areas, such as sportswear, outdoor sports, net feather sports, ball games, fitness equipment, facilities, sports bicycles and roller skating. It attracted more than 1000 domestic and foreign enterprises to participate in the exhibition, and attracted more than 50 thousand visitors in four days.

At the moment when the overall situation of sports goods industry in China continues to improve and industry consolidation is further intensified, the holding of the 2010 Expo will undoubtedly add fuel to the flames.

But market participants also believe that the overall recovery of the sporting goods industry remains to be seen. In the battle of this recovery, the expansion of brand and channel will determine the future market structure.

Judging from the current situation, the advantage of large brand enterprises will continue to expand in the market, and the competition among brand enterprises will become more intense.