Clothing Brand: Using Human Nature To Catch Consumers

　　看杂志时，被一则关于互联网的消息吸引：QQ的注册用户已达10.6亿，活跃用户有4.8亿；而作为互联网增值业务，QQ秀、QQ宠物、QQ校友录、QQ直播平台等腾讯的优势业务也对用户具有极大的黏性。 

Sticky, as the name suggests, means that users are attracted, so "sticky" is online, or QQ is "sticky" on the Internet.

This kind of affinity, such as glue, this kind of abandonment does not give up, is very let the brand operator heartbeat - how can I make my brand to the customers also produce sticky?

Ask around the senior netizens, the elements needed to generate the viscosity are about these: interesting, personalized service, pleasing body and mind, rich information sources, strong interaction, and encouraging self expression.

After entering the information age, many changes have taken place. Two important points are: rigidity becomes flexible and standard becomes personality.

The clothing brand can get the hint that the style and products of the brand must be individualized, and the related activities of brand development must be colorful, lively and interactive.

For example, enter the campus of primary and secondary schools, explain girls' underwear knowledge, walk into banks or other companies or set up clubs to demonstrate their professional attire collocation skills for white collar women, provide VIP customers with door-to-door fitting and changing clothes sales, and continue to text messages to inform members of preferential treatment, free trial and so on.

The above techniques are being used by the girls' underwear, shadow dress, Shu Lang dress and the chain store of silk lotus.

In the final analysis, perhaps the most fundamental point is to use the humanized service to capture the feelings of consumers.

For today's brand operators in the buyer's market, how to deal with the relationship between consumers is very important.

We have repeatedly said that we should "study the changes in consumer behavior" and "pay close attention to the new generation of consumers after 1980s". But in fact, the concept of managers should first jump out of the rigid and rigid, and think about the so-called "Stickiness" and "stick to" the various ways of consumers.

In other words, the direction of independent brand development is to find a loyal relationship between producers and consumers.

The world economy has entered the post economic era represented by informationization and humanization from a rigid and mechanized industrial age.

Only by focusing on the path of online shopping under the target consumer, tracking the impact of culture and social hot spots on consumption, and truly developing the goods and services that can "lead" consumers, so that the physical functions and psychological satisfaction can be harmonized, the clothing brand will be able to play a "family friendly" comedy with consumers.