Heng Yuan Xiang Expo Has Unique Features Of Licensed Products.

Recently, the Expo licensing products, designed by Heng Yuan Xiang group to reflect the Chinese culture and the lives of the people, have been unveiled in Shanghai. The distinctive Shanghai style design has been matched with the expo logo, which caters to the warm atmosphere of the opening of Shanghai World Expo in 2010.

According to the introduction, the Expo has a wide range of licensed products, including T-shirts, hats, towels, scarves ties and household silk quilts. The design elements cover all aspects of Shanghai Shanghai style life. Among them, the main Expo culture shirt includes a series of Expo pavilions with unique architectural concept, a series of childhood games full of childishness, a series of Shanghai style snacks featuring Shanghai characteristics, cartoon cute Shanghai good little girls series, Lane children songs series, cultural revolution slogan series and so on.

From the children's familiar alleys in Shanghai, to "duer" and "buy sugar cakes", to the nickname Xiaolong Bao, which was dubbed "Bruce Lee", from the cartoon character of the characteristic little girl in China to the Shikumen of the city landscape, the elements of Chinese characteristics are organically combined with the elements understood by foreign friends, which embodies the exquisite design of Shanghai Shanghai style. Heng Yuan Xiang group, the designer of the Shanghai World Expo concession product, hopes to use this form to convey good wishes to Heng Heng and Expo 2010, and add a new view to the Expo.