2010 World Expo Limited Edition Attraction
It is a common practice that every major brand will launch new products or limited edition products in every big event. Of course, this year's Shanghai World Expo will not make an exception.
On the occasion of the opening of World Expo, many famous brands have been playing the banner of the World Expo, and launched a series of "special edition" products, so that the fans of the brand have another reason to consume.
The brands such as Ferragamo, Swatch, Maria Gucci and so on, which appear in the venues of various countries in World Expo, do not need to be mentioned. The Chanel, Prada and other natural names with the title of "national treasure" are also unwilling to be lonely. They have launched the limited edition products with the theme of Expo 2010.
Looking at these "big Expo limited products", they are mainly accessories, and bags, shoes, jewelry and so on account for a large part, and the design is also "very Chinese": either the landmark Oriental Pearl Tower of Shanghai, the cute Chinese doll, or the tiger, dragon, etc., which the Chinese people like. - the purpose is very clear, that is, the Chinese people are good at targeting the Chinese market.
Ferragamo is China's tiger.
Ferragamo's special edition of the Expo is a collaboration with contemporary Chinese artists, including handbags, wallet and casual T-shirts.
Xue Song created a painting of two fierce tigers for this series, which was printed in inkjet technology.
Leatherwear
On the other hand, there is a different feeling, which appears to be "very Chinese and very artistic". This special series has been sold in major stores in the main cities of Ferragamo since May 18th.
Maria Gucci's "Shanghai 2010 series" scarves
Maria Gucci's Shanghai style painting
Maria Gucci scarves from Finland, for Shanghai World Expo, are the scarves and neckties of "Shanghai 2010 series". There are Shanghai city signs on the scarves, and the magnolia flower in Shanghai city. It is a narrow version of Shanghai style paintings, and the price of 680 yuan is still close to the people.
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