Setting Up Brand Is The Key To Product Quality.

In recent years, in the face of the temptation of China's huge clothing consumption market, especially after China's accession to the WTO, it has opened the door for foreign enterprises to enter, and some famous foreign clothing brands have landed in China.

In the face of powerful international conglomerates, the national garment enterprises with relatively weak strength have not formed a strong brand with international competitiveness because of their lack of awareness of brand awareness.

This also makes more and more national enterprises recognize the importance of brand, implement brand strategy and take the road of brand becoming the consensus of the current national garment enterprises.

It is an indisputable fact that there are many small and medium-sized enterprises and township enterprises in China, and the overall quality is not high. Therefore, there are certain problems in the implementation of brand strategy.

Many business operators have focused their eyes on the two words of "brand", thinking about how to expand product awareness through product packaging and advertising. With the popularity, the "brand" has been established, and the market share is high, and the benefits will come naturally.

In fact, this has fallen into a serious misunderstanding, ignoring the most fundamental problem -- product quality.

Quality is literally understood as the quality of goods, which refers to the characteristics that products can satisfy people's needs, which generally represent the applicability, reliability, safety, economy and service life of products.

For enterprises, they are customer oriented, customer oriented and satisfy the needs of customers.

Why does a customer choose a brand? The reason is simple, because it can better satisfy the needs of customers. What customers pursue is the quality they have as a brand.

The quality of products is the basis for a brand to survive. It covers the external and internal factors of the product itself.

For example, clothing brand in the choice of material, texture design beauty, color matching coordination, style design novel, the reasonable collocation of ornaments and the proper handling of some details are the embodiment of the excellent quality of the product in the form of external expression.

Besides, it also includes the flavor of the times, styles, cultural characteristics and so on.

These factors make it have the quality characteristics distinguished from other products. Like everyone of us, clothing also has its personality, which is also an important part of brand culture.

The development of economy has made people consider more about the practicality of clothing covering the body and the cold when choosing clothes. Instead, it can bring people's sense of sensuality and satisfaction at the level of spiritual needs. It is the perfect match between the individual characteristics of clothing and the spiritual characteristics of human beings, and is the unity of objective material carrier and human subjective spirit.

For enterprises, enterprises must seek development and brand is an inevitable trend.

Product is the fundamental carrier of an enterprise's production and operation. Almost all the activities of an enterprise are centered around products.

Of course, brand operation is also necessary, but brand operation without product quality can only be a passive water, without a source of wood, and it lacks vitality.

For example, the New Bal-ance, a hundred year old American known as "king of jogging shoes", has always adhered to the quality of being the most comfortable and fit sports shoes for consumers. It has become the fourth largest sports brand in the United States behind Nike.

And even Nike, the world's first brand, is very strict with the manufacturer's product quality.

Therefore, only the maximum satisfaction of customers' needs (quality) is the key to expand product market share and influence, and to form brand awareness and loyalty.

Under the current situation, the development of Chinese garment enterprises is the direction of branding, and the key is to take root quality.