The Fifteenth Fabric Exhibition Company Is The First To Win The Order.
The fifteenth China international textile fabrics and accessories (Chun Xia) Fair has assembled 1001 fabrics exhibitors in a 2009 bright spring. In the context of the uncertain global economic outlook, the fragile international market, the increasingly fierce competition and the more unpredictable situation, the spring textile exhibition, like a banner, is flying in the industry, with passion and creative action, marking the Chinese textile industry to meet challenges with confidence.
Although it is in a big financial crisis, it is a time of rapid change and continuous progress. In the early spring, how to see the next market trend, how to grasp the direction of the enterprise, and prepare for the whole year is a critical moment to test entrepreneurs. Different people have different views on the change of the economic cycle, but they will be full of vitality to China's textile industry, and the same expectations will be expressed on the world stage.
After the financial crisis, the market shrinkage has greatly affected the export of Chinese textiles, coupled with exchange rate changes, making the competitiveness of Chinese exports decline, and the textile industry is indeed worse. Will the international market turn warmer at the end of the year? Or touch the bottom?
Wang Jiarong, the principal agent of the US Cotton Corp, believes that the most important consequence of the financial crisis is the shrinkage of consumers' property, which leads to a decline in consumer confidence, a lack of consumption and a slow sale of products. This leads to the layoffs of enterprises in the relevant industrial chain, and layoffs make consumers more money free. Now it seems that the worst result of this death cycle has occurred in the four quarter of 2008 and the first quarter of 2009.
The introduction of the national textile industry adjustment and revitalization plan has not only greatly enhanced the confidence of the textile industry, but also made it possible for the textile industry to get out of the predicament at a early stage.
How to win the orders of two markets at home and abroad has become the top priority for enterprises to survive.
In the long run, the effect of the crisis may be an opportunity for China's textile industry to upgrade again. From the current market demand, the "economically applicable" products become the mainstream of innovation and R & D. Luxury products go down the altar, control product costs, and the development principles that control market risks become new guidelines.
Shi Shaoxiong, chairman of Shishi dyeing and finishing industry association and chairman of the group of Sheng Sheng Feng Holdings Limited, analyzed the prospects of market changes. The US financial crisis has exposed the fundamental flaws in its US economic system. As the largest liability entity in the world, the US economy can indeed be accelerated through the whole world. But on the whole, there is no timetable for us financial stability.
A considerable number of textile entrepreneurs also believe that the impact of the financial crisis on the economy has not yet bottomed out. Last year it was only a tip of the iceberg. The most serious adverse impact of the financial crisis on the textile industry may be in the two quarter of this year, and the economic situation in Europe and the United States is not optimistic. For the textile industry, under the background of the global financial crisis, the fabric suppliers, especially the foreign trade enterprises, will change the marketing strategy and expand the domestic sales. This will bring a big shuffle to the entire textile industry, and further promote the improvement of the market and the vitality of the enterprise.
Wu Tao of Jiangsu Dan Mao Textile Co., Ltd. believes that in 2008, the shrinkage of the wool textile industry orders was around 30%, and retailers took a wait-and-see attitude and chose to postpone the order. Until the end of last year, there were signs of gradual recovery. Although time dragged on, the actual demand of the market still exists. If fabric production enterprises can achieve fast delivery, they will be able to seize the market opportunities.
In addition, as competition intensifies, retailers also lower prices. Fabric companies need to lower their profits to win orders. In the next few years, the time for retailers to place orders will be delayed, which of course requires higher response speed.
The author believes that to get out of the current predicament, on the one hand, we need to pull the overseas market, after all, the share of the domestic market is limited, and the current competitive pressure is very large. The phenomenon that enterprises seize the order to fight "price war" is more common. On the other hand, enterprises themselves should make more efforts in product innovation, develop special products, avoid homogenization competition, and effectively control production costs. At the same time, fabric enterprises should increase cooperation with downstream garment enterprises and form strategic alliances to tide over difficulties.
How to win tomorrow? "Quality" will become the slogan of spring and summer 2010. The quality of fine selection is the finishing touch of perfect works. It can make luxurious materials precious and make ordinary materials stand out. The creation and design of passion, rather than mere replication and duplication of production, is also the best prescription for dealing with the crisis this season.
Passionate creation is the driving force behind the product. Just like Premier Wen's reply to Chinese and foreign journalists during the two sessions, "no way is approaching spring this year. Next spring is twice the same." The textile industry will also usher in the spring scenery.
Editor in chief: Xu Qiyun
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