National Brand Shoes Enterprises Are Not Confident And Difficult To Leap.

Do you remember the "leap" brand sneakers of 8 yuan or 15 yuan a student during the school year? This pair of sneakers from Shanghai in 1920 was once worn by all Chinese people from politicians to Shaolin monks.

Maybe this brand of shoes is still lying in the corner of a supermarket, but in the fashion capital of Paris and London, these shoes seem to be reborn, to sell for 50 euros, and then dress by some movie stars and fashion celebrities.

When people come into contact with Nike, Adidas and CONVERSE, they wear a pair of "back", "leap" and "double star" shoes and become "rustic".

The "leap" manufacturers in Shanghai, hiding in the depths of the lane, have no cards, but have been excavated by foreigners' eyes and become the products of the trend. The author found that since the pformation of foreigners into "Feiyue", Baidu has entered the "leap card" to get 12300 results. Taobao has also sold and sold wholesale "leap" brand sneakers.

Why is an almost old forgotten domestic brand reborn?

Born and grew up in China, and went abroad to study and study, and finally returned to work and live in the motherland.

In this way, China's native land, designed and packaged overseas, will form a "leap" brand in China, and will not become a pair of "sea return shoes".

No matter what unique meaning foreigners give to these shoes, there is no substantial leap forward for Chinese people. It is still "simple, comfortable and a bit ugly".

Strangely, such a "simple, comfortable and a bit ugly" has become a stereoscopic and personalities of foreigners, thus creating a dramatic change in brand image.

Faced with the unconventional popularity of the brand, Chinese people's hearts are really complicated. I wonder if they should be applauded for this national brand or sad for thousands of national brands.

Nowadays, Chinese consumers, especially young consumers, are happy to pursue Nike and Adi, but in Europe, they are even more expensive than Nike and ADI's styles.

After all, this is a lack of confidence in the national brand and even the whole national culture.

Many domestic products dance outside the circle of international brands. What may not be lacking is not technology and quality, nor is it the experience of studying abroad, but rather a kind of "arrogance and confidence" like "blossom like fragrance in the wall".

In a few days, the Beijing Olympic Games will be opened. Our national brand will usher in the best opportunity for the world.

"Lining" and other national brand "forerunners" have been aiming at Olympic business opportunities early. Some Olympic teams and athletes will wear these Chinese brands in the Olympic Games, which is also winning glory for the country.

When the world knows China, China's national brand and national culture can expect the leap of brand image and the bright light of China in the world.