Dialysis Of A Successful Way Of "Nine Shepherd King"

Undoubtedly, the rapid rise of casual men's clothing in China's menswear brand ethnic group has achieved a powerful and formidable mainstream faction, among which min faction is the most important.

Including nine shepherd kings, seven wolves, Jin Ba, Qipai, Li Lang, Hu Du, and gifted scholars have all become the most important brands in Chinese men's wear.

The rise of casual men's wear follows the development pattern: initially imitating processing + star mode, and then around the concept of "business plus leisure" of jackets, with the innovative mode of "brand culture + CCTV bombing + investment agent + chain franchise", it creates a miracle of clothing industry that the leisure brand rises rapidly.

However, behind the prosperity, there are hidden worries: after the success of some foresight people in some industry, the followers have followed up quickly, and finally become an industrial tribe. The negative effects of the lack of innovative imitation and follow up strategy are gradually appearing, which makes the casual men's clothes fall into the mire of homogenization.

However, from the very beginning, King Mu had his own clear development path.

In the applause of a market, it does not drift with the tide and rush to the top. It is clear positioning, rigorous, meticulous and meticulous to create their own "pants expert" image.

The names of the experts of the nine trousers' west trousers are getting louder and louder. They have created the leading image of China's casual men's clothing industry with strict quality.

At the same time, King Mu is not only satisfied with the title of "trousers expert". In terms of product classification, the company has been mainly composed of the main product trousers, which is mainly built in the early stage of the brand, extending to the casual pants and jeans, making the trousers industry chain, and actively extending the accessories such as jackets, shirts, Western-style clothes, sweaters, scarves, neckties, etc. the brand foundation based on the main product has successfully realized the brand extension to the entire product range, and has created a solid product foundation for shaping the "elite men's dress consultant".

Eight years later, the king of nine herd speaks of quality and takes market evaluation as the standard. "Eight successive champions" has become the best proof.

Today, the market position of King Mu has been deeply rooted. More diversified products will also become an important image card for "elite men".

As Lin Congying, chairman of the nine herdwood king, said, "to create a series of garments that meet the needs of different occasions for elite men, this is our constant goal."