Because Of The Stir, The Shoe City Of Disman Has Been Fined 240 Thousand.

Because of trademark infringement and stir up trouble, Deichman shoes city, which has made a lot of trouble in the city, "stop" today.

In the morning, the Xicheng Industrial and commercial bureau announced that Dai Shi man shoe city was fined 241 thousand yuan for alleged trademark infringement.

At the same time, in view of the 50 suppliers' recent joint complaint shoe city sales below the cost price, Xicheng Industrial and commercial sub Bureau went to shoe city today to conduct on-site investigation, and ordered the shoe city to remove advertising sales page below the cost price.

Industry and commerce personnel said at the scene, if it is below the cost price, it will restore its normal price.

The site is full of the same notice.

Around 9:30 this morning, reporters at the Deichman shoe city, located at the bus terminal building in the zoo, saw that there were less than 10 customers in the area of nearly 1000 square meters, and there were more salesmen than customers.

The shoe container is covered with a blue green tone "sticky tape", which says "fake double penalty ten pairs" and "expensive 1 yuan penalty 1000 yuan" slogan.

All the posts in the shop are posted on the same notice, explaining that due to the poor location of shoes city, in order to reverse the inferiority, consumers are forced to sell at low prices, hoping to understand their peers.

Comparing prices is not cheap.

Reporters noted that shoes city business category dominated by men's shoes, BELLE, stucto, nine hee and other well-known women's shoes are hard to find.

In addition to the small brand shoes that are not available in the stores, the price of many famous brand shoes sold by Deichman is not much different from that of the mall.

For example, a cartel crocodile men's leather shoes priced at 368 yuan at Deichman, the discount price of the same shoe in Changan shopping mall is 384 yuan.

Previously, Deichman shoes city has sent a "help letter" to the supplier. The above contents include: in order to attract passengers by low prices, it is still not enough to rely solely on the low price and 50% competitiveness, so Deichman decided to sell Satchi, Pierre Cardin, playboy, seven wolves and other 50 brand shoes retail price must be lower than the cost price of 10 yuan for sale.

In order to explode the Beijing shoe market.

Was it a joint hype between suppliers and Deichman?

On the spot, a reporter asked whether the sale of goods in the shoe store below the cost price was self speculation. The shoe city did not give a positive answer, only told reporters that the sale of cheap shoes was a short time sales promotion.

An agent told reporters that during the consultation process, Deichman told him that the time of short-term promotion is 2 to 3 months.

Expert fry is not worth the candle.

Analysis of the industry, Dai Shi man shoe city do not exclude the idea of "speculation" to earn consumers "eye" to get the benefits of possible.

Hong Tao, a professor at Beijing Technology and Business University, said that marketing is a very important means in the market economy, but what marketing strategy should be chosen should be prudent.

Enterprises should pay more attention to "reputation" while gaining "popularity", otherwise they may only get short-term economic benefits. In the long run, they lose their trust and loyalty.

An official of China leather shoes Association also said that the shoe price war is not the development trend advocated by the state. Deichman's practice is the immature market.

In the long run, the brand loses its intrinsic brand value and brand image, and ultimately damages its profits.