Highlights Of Entrepreneurship

Entrepreneurship, creating wealth: all kinds of new ideas emerge in endlessly.

The vinegar sold in Li Xiaoli's vinegar bar is called vinegar drink.

Of course, vinegar used for blending vinegar is not our daily consumption of vinegar.

It's a special drink.

Vinegar, a healthy new drink, vinegar sold by vinegar bar, Li Xiaoli, and vinegar, is called vinegar drink.

Of course, vinegar used for blending vinegar is not our daily consumption of vinegar.

It's a special drink.

People in the industry call it "imperial concubine vinegar", also called fruit vinegar.

Two years ago, Li Xiaoli opened a small bar in Chongqing, but business was not very prosperous, and it was closed in about a year.

Li Xiaoli, who failed once, did not give up her desire to fight in the business world. She always kept an eye on the opportunity to start again.

An accidental chance, she saw an introduction of vinegar bar on the Internet.

She went to Shanghai, Zhejiang and other places to study, mainly to learn how to make vinegar drinks.

When she came back, she was opposed by her friends.

But Li Xiaoli still insisted on his idea, the shop site was found, the license was also granted, and waiting for her was poor income.

Of course, Li Xiaoli is still prepared for this situation.

She said, vinegar bar belongs to quiet, service and bar, tea art hall is almost the same, the difference is vinegar drink is a new type of drink.

People who don't know much need to introduce more knowledge when they receive guests.

After her efforts, the number of vinegar drinks has been increasing, and the business of vinegar bars has gradually improved.

Reporter: Professor Ho, why do you talk about why Li Xiaoli can succeed in starting a business with vinegar?

He Xianghao: I think she actually does a functional drink.

In the whole beverage industry, the development trend of functional beverages is on the rise.

Like juice, it is in the ascendant trend itself.

In functional drinks, she found a breakthrough point, vinegar as a beverage, still very novel, in fact, she is selling a novel product.

Zhu Kaiyou: vinegar itself has a health function from traditional Chinese medicine. In addition, it is a supplement to traditional Chinese medicine: first, soften blood vessels, and the other is beauty.

TCM has a saying that vinegar has the function of improving and reducing hypertension.

To make vinegar, this is an innovation. In addition, she takes vinegar as the first drink to guide everyone to do a kind of health care. It should be said that this method of preparation is more powerful than the beverage.

As an entrepreneur, she may also develop many chain stores in the future.

Reporter: that is to say, if we are familiar with some things that we are familiar with, we can attract people's attention if we innovate. What will you do if we start our business with novelty from the familiar noodles?

Zhu Kaiyou: in fact, as a main food, noodles are actually known as noodles.

In people's habits, vinegar bar has a new feature -- reverse thinking.

It is not always necessary to recommend what to eat and what to care for.

Reporter: Professor Ho, what will you do if you are asked to make some fresh articles with this noodle?

He Xianghao: I will not do it.

But I know that there is such a shop in Nanjing. The noodle made by this shop is colorful noodles, colorful, it mainly gives customers a visual stimulation.

I guess the color is mixed with all kinds of vegetable juice. Some people make dumplings, and our dumplings should be squeezed. The dumplings he made is dumplings.

This thing is very difficult. It tastes good and tastes good. Many people try to try to feel strange when they hear it.

Chinese people just can't stop people from trying it out because of this novelty. They also have colorful keys and so on.

A story like this has a common feature. You are accustomed to products and familiar things, I offer you services to stimulate your senses, make you feel this is novelty, and then we try.

What is innovation?

As for noodle making, what you show is to tap the potential of your intelligence, which is different for everyone.

He thought of this point, excavated the potential of intelligence, and found different places with people's products, which could provide a consumer with new things, and you might be able to find a business starting point.

Nowadays, fashion accessories are everywhere in life. Many products that are originally only appreciated by people are becoming more and more fashionable products. Cloned their hands or feet like "close-up", and then make exquisite artwork for lovers or friends. It has become a fashion of many people.

In May 2004, Jiang Xiaofeng opened a wax hand workshop of wax hand model in Happy Valley, Shenzhen.

Put your hands in the candle solution and dip them in cold water.

After so many times, there was a layer of crystal clear wax on the hands. Then slowly the wax fell from the hands, trimmed the wax hand and put it in the dye for a while, and a bright and unique wax hand was formed.

The whole production process can only be completed in 2 to 4 minutes. As the wax hand is formed by the shape of the hand, it can make a gesture of hand, and can also hold two hands holding positions.

Therefore, many parents, children, grandchildren and lovers use this unique way to commemorate their feelings.

The sales volume of the wax hand workshop reached 25 thousand yuan in that month, and the average monthly sales volume was more than 30 thousand yuan in the half year of opening up, and the monthly profit was over 50%. Jiang Xiaofeng's wax hand studio soon stood firm in the "land of inch".

Jiang Xiaofeng's wax hand business is getting more and more popular. He is planning to develop chain stores throughout the country. He thinks people's preferences are his biggest business opportunity reporter: how does Professor Ho view this problem?

He Xianghao: actually, there are lots of innovative products.

He also sells a novelty and leaves an eternal memory. I am thinking about another question. From what angle of innovation can we cut into it and find these points, which is very important.

I think of a past story, more than 20 years ago, a story, one day on the train, an economist and a self-employed man were sitting in a compartment. Then, the economist saw that the self-employed man carried a lot of things in his big bag, all of which were Guangdong's clothes.

Economists say, you have such a lot of clothes, is it because the production in Guangdong is cheaper.

It's not because the clothes in Guangdong are pretty and innovative.

I sell it in Beijing and sell it easily.

Economists at [FS:PAGE] suddenly wanted to understand why my economist earned 82 yuan at that time, and your self-employed person is 10000 yuan, which is different in concept.

Therefore, innovation is the first point, and I think it is a conceptual innovation.

Zhu Kaiyou: just after I saw this product, I recall that when I started my business, in 1980s, China's reform and opening up started. First, from the countryside, I should say that I once organized investment, borrowed thousands from others, and made original products called candles.

This candle is very simple, put a core, simple plastic poured into the mold can be used.

After seeing what innovation is, innovation is the definition of disparity based on the contrast of reverse thinking and advanced things.

I think it's called innovation.

Just now, Professor Ho talked about the route of others, and I switched to another route. But what is the superiority of this route? Finding out something new from its advantages is called gap. The difference is the act of innovation. I think this is a success.

Whether entrepreneurs in the business sector or entrepreneurs in the industrial sector are paying attention to adjusting their industrial structure and ideological structure, there is no reverse thinking.

Reporter: just now, Mr. Zhu said reverse thinking, I think for entrepreneurs, it is also very useful for them to choose their own way of starting a business.

He Xianghao: Yes.

The President talked about a very important point, that is, when I find innovative points, I should use reverse thinking, and sometimes I can find new ideas.

Let me give you an example: a foreign businessman who was disappointed in love was very upset.

Seeing anything will be associated with his lovelorn.

As luck would have it, the rose of his house withered, and he felt that the rose was withered, which could reflect his mood at that time.

This man was born with the qualities of a businessman. After he was unhappy, he soon discovered that it was a point of innovation. There are many people who are lovelorn like him, but not necessarily so lucky that there is a withered rose beside him.

So people sell flowers, he specializes in a flower shop, sells the withered roses, unexpectedly business is very hot, many people come to order flowers.

Reporter: you just said a withered rose shop. I think the idea is very good.

In addition to the method of discovering new products just now, are there any other ways?

Zhu Kaiyou: I think on the one hand, we should innovate from the method. On the other hand, he is just doing a business. Professor Ho's example is a flower shop. In fact, there are many other ways besides flower shapes.

For example, door-to-door service.

Door-to-door service, and the price is lower than others. This is a competitive way in today's society. Prices and services are taken simultaneously. The other is what I have just said, which is very standardized, although the florist is small, but when he is very standard and very standard, others see flower shop is very good and very trustworthy.

So his benefit is to make money from it.

He Xianghao: I heard the president talking about this thing. Apart from its variety innovation, the flower shop can also innovate on the service and innovate from the management.

When I talked about it, I realized the spirit of an entrepreneur. When we talk about many things, it is innovation.

Why are some people able to innovate? Some people are not doing something innovative.

The key lies in this person's determination and attitude towards innovation. I think so.

The president immediately thought that I could be new, and many small and medium businesses might not have thought of innovative ideas.

But probably because his resources are insufficient, he will not act, or because he is not determined enough, he will not act and do nothing.

Reporter: most of the novelty, its vitality will not be very long.

Our entrepreneurs, how to choose it, want to be a long-term, long-term business, how to choose this time.

He Xianghao: business is a novelty for business people. Even this may not be able to turn it into a business.

In my opinion, some of them can become businesses, and they may not become big businesses.

Sometimes when we talk about innovation, we immediately associate another word with fashion. It is a very simple concept. What is the connection between innovation and fashion? What is the difference between new products and fashionable products?

These two things are actually different from each other. When novelty is chased by many people, it will become popular. When it is fashionable, it will become fashionable.

So when you do business, you can find many novelty points, but a lot of novelty will soon disappear. A lot of products will disappear soon. There is also a product that can live in a small area and become a small product.

But it can not spread and can not become a popular product.

There are two kinds of products that are sold for novelty.

A magic shop, when you come to me, I show you magic tricks, teach you how to do magic, as a product, with a certain novelty.

But it has not become a thing pursued by many people, so it can only stay at a small shop level.

Animation shop is very popular, it is also an industry.

At that time, when Transformers entered China, it was free at all.

But other toys related to Transformers have taken 3 billion yuan in China.

Because it becomes a novelty pursuit of many people, this will create a fashion, which is the difference between novelty and fashion.

Reporter: how to choose a long-term business?

Zhu Kaiyou: I think this topic is to find novelty and quotient from life.

I think this is very good, because the market economy with Chinese characteristics should be said that there is no sunrise industry now. Why do I say so? In my experience, the industry has no sunrise.

As an operator, or a person to make money, he should study what he has compared with other advanced enterprises, and he should find a new starting point.

In addition, how to make a sunrise enterprise can not be denied from the industry, but now it is a disorderly industry competition.

So the reporter specifically talked about what a new product is.