HZFW-Day5 Paul Frank Is Making New Products In Autumn And Winter In Hangzhou.

2017AW Hangzhou international fashion week DAY 5 direct attack

Yes, you can - Paul Frank Kids 2017 AW Fashion Show

In May 23rd, "YES, YOU CAN".

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With a wave of childish and fashionable new products, it turns everyone's eyes around.

Britney Spears, Britney, Christina Aguilera from Asia, Song Hye Kyo and Cecilia Cheung in Asia are all super fans of PaulFrank.

Jiang Ruihan, who has been in the street for 4 years, is wearing a new season's children's dress and hip hop dance.

On the show, "sports slogan", "Graff's love", "linear Bauhaus", "universe future", "Carnival season" five series of graphics, street art, cross-border art, universe, sports Coldplay and other interesting and interesting elements bring children's infinite joy of the real world.

Military uniform washes cotton padded jacket, pilot jacket, Baseball Jacket, jacket, sweater, heavy and long down jacket, exquisite wool coat, Baseball Jacket, jacket, double faced down shirt, casual fresh and clean suit, embroidered cowboy jacket, sports pants and so on. Colorful colors, exquisite fabrics and exquisite workmanship, fashion charm show no doubt.

Since its birth in the US in 1995, Paul Frank has attracted millions of fans from all over the world with colourful, youthful, lovely and fashionable movements. It has become a global popular brand.

In the future, the brand of the big mouth monkey will experience the unique brand experience of internationalization, high-quality and fashionable products, and professional marketing mode. It will be spread to all the big cities in the whole country, and will be passed on to Paul frank is your friend.

Tidbit

After the show

Deputy general manager of Zhejiang Bai cool Clothing Co., Ltd.: Zhou Qicheng

Q: can you tell me about Zhejiang Bai cool Clothing Co., Ltd.

A: the full name of our company is

Bai cool Clothing Co., Ltd.

The initial experience of the company was to start the business. Originally it could be regarded as the originator of online shopping.

This time we have some famous ones.

In order to carry out the operation of the electric business and start the brand operation, we got the authorization of the big mouth monkey in China last year and got the authorization of Hongkong area this year.

The future will develop in the direction of tide brand children's clothing or tide shop.

The development of multi brand collections, the operation of the brand and the actual strength are all good.

Q: how do you view the children's clothing market now?

A: since the opening of the second child in the country, especially in the field of children, sunrise industry is considered by many people.

We can see that Hai baby is doing better and better. Similar exhibitions will be more and more in China. Children's clothing market, including mother and baby market, should be good in the past five years.

But now our children's clothing is more inclined to naive live waves than other clothes in the past, and now children's clothing is connected, so it can be more and more fashionable in design, in line with the aesthetics and vision of parents after 80 and 90's.

Because this is a trend in the children's wear market, and it is also a change in the children's wear market.

Q: what is the product concept and business philosophy of the big mouth monkey?

A: one of the changes in the clothing market is that the style is changing to more fashionable and fashionable.

The production of big mouth monkey has entered China for 20 years. It should be said that most consumers in China are familiar with this brand. Before, the big impression on the big mouth monkey is that the color is very rich and bright, but since we took over last year, we have made some adjustment on the style of the product.

Our position is not aimed at the clothes of the minority, but most people will not wear but very personalities will wear. This is not what we want. We want to locate it as a product that most parents can accept and suit the fashion orientation of the public.

Our business philosophy is to make the big mouth monkey the favorite brand after 80 or 90's.

Q: what are the future plans?

Answer: in addition to the style of products can be liked by everyone, experience also hope to become better, shop decoration and other aspects can be more attractive.

We have added some new elements to brand new trends.

The market layout is now dominated by Jiangsu, Zhejiang and Shanghai, and will lay the market for the whole country in the future.

Q: how many times did you attend the Hangzhou international fashion week?

A: This is my first time to attend.

I think Hangzhou is a more fashionable platform with closer distance. I hope there will be more opportunities for cooperation in the future.

Design director of Zhejiang Bai cool Clothing Co. Ltd.: Yang Jianmin (left 1)

(the second "top ten fashion designers" of Zhejiang province)

Jiang Ruihan, new street show artist, 1 (8)

Q: what is the theme of this season? Where does inspiration come from?

A: the theme of this season is "Yes! You can!".

Light sport is a popular concept in these seasons. Between pure sports and leisure, like rock music and symphony, light music is between them.

Then, combined with the theme of our PAUL FRANK, we have 5 small series: slogans of movement, love of Graff, linear Bauhaus, the future of the universe, Christmas Carnival, and so on.

Q: can you talk to us about your design experience?

A: in 2004, I graduated from university. I have been engaged in the design and research of children's clothing. I feel very good all the way, making children's clothing, young and playful.

Q: why do we choose to take the road of costume design?

Answer: Yes, it should be children's wear design. I like children very much. I have two babies. I like them very much. When I work, I will accompany them to climb mountains, play with water and roller skate. When they are designing, they will also want to design them. Will they be suitable to wear them? Do you like them?

Q: what would you do if the design was not inspired?

A: no one has ever racked his brains for creativity and inspiration.

Usually when they are very relaxed, inspiration comes.

The dribs and drabs of life are the source of inspiration. We must love life. And there are many things that come from the market, and we see how we innovate and are higher than the market.

(the following is the interview: Jiang Ruihan is 8 years old)

Q: do you like big mouth monkeys?

A: Yes, I usually wear them.

Q: why do you like big mouth monkeys?

A: because my mother buys me big mouth monkeys because they are suitable for hip-hop.

Q: do you usually play with toys?

Answer: like, such as Altman.

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