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Strategy: Jiedong Paris Wan Zhu Yarn Textile Expo Exhibition Brand

2010/10/21 11:28:00 92

Brand

Just won the "2010 China"

Low carbon cutting-edge enterprises

"Title" and was selected as "the top 500 modern industry in Guangdong" in Jiedong.

Paris

Wan Zhu yarn textile Co., Ltd. appeared on the morning of the 17 th of this month in Shanghai World Expo Guangdong Pavilion brand business promotion day, which has attracted the attention of Chinese and foreign media, businessmen and tourists.

Chen Changhan, executive director of the Guangdong Pavilion in World Expo, attended the event and delivered a speech.


The brand promotion campaign was led by Guangdong and Jieyang Trade Promotion Association. After strict selection, Jiedong Paris million strain yarn textile Co., Ltd. became one of Guangdong's 4 enterprises and Jieyang's only one.

enterprise

The exhibition will be held from 17 to 20 this month.

At the "green life" exhibition site of the Guangdong Pavilion, Jiedong Paris Wan Zhu yarn textile Co., Ltd. sent publicity materials to Chinese and foreign media, businessmen and tourists, broadcast corporate promotional films, and displayed products such as Paris environmental silk thread developed by the company, attracting many journalists from China and abroad, including Xinhua news agency, to discuss with many businessmen.


In an interview with the media, Huang Haihao, chairman of the company, said that Jiedong Paris Wan Zhu yarn textile Co., Ltd. was founded by Hongkong Paris Wan Sha Hua Hua (Holdings) Limited, which mainly produces high-grade, environment-friendly chemical fiber and textile products.

The company adheres to the development concept of "green environmental protection and benefit the society", and the concept of low carbon environmental protection and green development advocated by World Expo.

As a well-known international garment industry, the Paris embroidery line produced by the company has been in the international market for more than 20 years. It is a well-known brand in the international clothing industry. Paris line card has become the standard color card adopted by the international industry.

The company's participation in World Expo is aimed at promoting Guangdong's manufacturing, Guangdong creation and Guangdong innovation with the help of this platform, enhancing the image of Jieyang enterprises and expanding the international influence of the products.

Being able to make appearances on the international stage such as Shanghai and World Expo reflects the trend of the company's adaptation to the development of low carbon, environmental protection and green economy, and also shows that the company's determination to enhance brand awareness by means of a higher development platform.


In recent years, the Guangdong provincial government and the Jieyang municipal government have attached great importance to supporting the development of low-carbon environmental protection industry, and issued relevant preferential policies to guide enterprises to take the road of green, low-carbon and environmental protection.

Jiedong Paris Wan Zhu yarn textile Co., Ltd., in line with the international consumption trend, increased R & D efforts, and successfully developed Paris environmental protection silk thread in June 2007.

The technology content of the product is at the international advanced level. It has the advantages of novel design, no water dyeing, no toxicity, no pollution and firm fixation. It integrates environmental protection, durability and health.

It is the new generation of Paris environmental protection silk thread that enables the company to get a pass to enter the European and American market under the new international environmental standards. In September 2008, the new generation of fixative embroidery thread Paris environmental protection silk thread passed the inspection of the international environmental protection textile standard appraisal institution according to the relevant regulations of the "international environmental protection textile standard 100" and so on, and was awarded the Oeko-Tex Standard100 eco textile certification certificate.

In September 2009, we obtained the Oeko-Tex Standard100+1000 eco textile certification certificate and the first international product certification in the world.

The company's environmental protection textile industry chain project was selected as "the top 500 modern industry in Guangdong".

The company's products have participated in various international exhibitions many times, and are widely favored by overseas businessmen such as Europe and America.

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